India’s consumption base is evolving in ways that are not immediately visible in headline growth rates.

Over the past decade, household balance sheets have strengthened, higher-income cohorts have expanded, and incremental demand has shifted toward mobility, healthcare, travel, and premium categories—even as overall spending shares have remained broadly stable. Growth is also increasingly multi-speed, with smaller cities and rural regions contributing a rising share of incremental expansion alongside metros.

In our latest deep dive ‘The long-term deepening of India’s consumption’, we examine these structural shifts across incomes, assets, credit, regional patterns, and digital participation, with a focus on durability over a multi-year horizon.

The evidence suggests a compositional deepening of demand rather than a broad-based weakening of the consumption base.

This webinar explores how India’s consumption base has evolved over the past decade, examining changes in household balance sheets, category-level spending patterns, premiumisation trends, regional divergence, and the growing role of digital rails.

What this webinar will cover:

• The structural drivers shaping India’s consumption trajectory
• Stability versus shifts in spending patterns
• Evidence of ‘trading up’ across categories
• Regional and cohort-level divergence in demand
• Household balance sheets, leverage, and financial buffers
• Risks and variables to monitor ahead