Research

Customer paying a fruit vendor with cash at a market stall, with a digital payment QR code displayed nearby, UPI

UPI and the changing nature of consumption

UPI’s evolution to a hyper-scale and frequent usage, suggests India’s digital payments system is reshaping the rhythm of consumption, not merely its volume

Group of construction workers wearing hard hats and safety vests standing at a worksite, with one worker holding welding equipment.

India’s labour market is formalising faster

EPFO’s payroll trail shows a quiet but decisive shift: young workers are entering formal jobs earlier, while mid-career and older employees are being pulled into the formal system at a scale India has not seen before.

Large group of schoolchildren in uniform seated outdoors during an assembly, with teachers standing along a wall behind them.

India’s structurally changing classrooms 

India’s school enrolment has dropped by 18 million in 36 months. We dive into the data to explain why the thinning base of the education pyramid signals a major demographic turning point

A brightly lit Ather Energy exhibition booth featuring various electric scooters, including the 450 and Rizta models, displayed on circular platforms with "Ather" branding on illuminated signs overhead.

Ather versus Ola, what the data really says

Price realisation, not volume alone, is reshaping India’s electric two-wheeler leaderboard—exposing contrasting strategies, execution quality, and economic durability

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