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Thurro NowCast

Real-time insights into company performance

Get a 15-90 day head start on company performance with independent analysis and exceptional accuracy

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Key benefits

15 to 90 day head start

Get critical business intelligence immediately at the end of each period, giving you a significant advantage over waiting for official company reports

Independent analysis

Our NowCast is built on publicly available information and operates independently from companies, ensuring unbiased insights for your investment decisions

Exceptional accuracy

Approximately 70% of our NowCast outputs fall within +/-2% of actual results, making our predictions highly dependable for strategic planning

Continuous learning

Our models continuously refine themselves through machine learning and human oversight, improving accuracy and reliability over time

Key features

Coverage

Early estimates for company performance and economic indicators

Currently tracks revenues for 25+ companies and food and beverage inflation
Expansion underway to 50 companies and broader macro indicators like GDP and CPI
Enables 15 to 90 day lead time over official company and government data
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Metrics

Alternative data revealing real-world operating activity

Uses inputs like store openings, product pricing, and asset deployment
Focuses on metrics directly tied to revenue and inflation movement
Helps surface predictive signals traditional datasets often miss
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Models

Custom-built equations for sharper forecasting

Thurro identifies high-impact variables for each NowCast target
Tailored econometric models built for best-fit accuracy
±2% average variance from actuals in 70% of historical NowCasts
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Learning

Continuously improving through machine and expert oversight

Machine learning adapts to new data with automated coefficient updates
Human experts review and refine models for economic relevance
Ensures robustness even as market conditions evolve
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Applications of NowCast

Company performance forecasting

Real-time estimates of company revenues and other key operational metrics

Economic indicator tracking

Gain timely insights into crucial macroeconomic trends, such as food and beverage inflation. We are expanding to cover broader inflation and growth indicators. This enables the pinpointing of emerging performance trends weeks before official releases

Market positioning

Benchmark company performance against peers, sectors and competitors

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Frequently asked questions

Traditional forecasting relies on historical patterns and explicit assumptions about the future. NowCast, by contrast, continuously ingests real-time alternative data to give an immediate snapshot of company performance as it happens. Rather than predicting what might happen in the future, NowCast shows what is happening right now—before official reports are released.

NowCast uses a wide range of alternative data sources including satellite imagery, foot traffic, app download statistics, social media sentiment, website traffic patterns, pricing data, and more. We identify unique datasets that serve as leading indicators for each specific company’s performance, focusing on the metrics that drive financial results.

NowCast estimates are updated weekly for most companies, incorporating the latest alternative data signals. This ensures you always have the most current view of company performance, allowing you to adjust your strategies in real-time rather than waiting for quarterly reports.

NowCast has demonstrated exceptional accuracy, with approximately 70% of outputs falling within +/-2% of actual results when compared to official company reports. About 85% fall within +/-5%, and 95% within +/-10%. This accuracy continues to improve as our models learn and adapt with each reporting cycle.

Absolutely. While we’re rapidly expanding our coverage, we prioritize companies based on client demand. Enterprise clients can request custom NowCast development for specific companies or sectors, and our team will evaluate data availability and model feasibility for your requested entities.

NowCast integrates seamlessly with your existing investment process through our user-friendly dashboard, API access, and data export options. Enterprise clients can also receive customized integration solutions to embed NowCast data directly into proprietary systems and decision-making frameworks.

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